The social networks most used by companies are not always the most suitable for your business or profession. The idea of this article is to show you the advantages and disadvantages of the 3 social networks most used by companies and that you can decide if they will cover your needs and how to guide your strategy in them.
Although we have hundreds of social networks, both vertical and horizontal, I have preferred to only talk about three because today it is very important to concentrate all our efforts on fewer social networks. It will always be better to work quality than quantity, so one, two or three social networks are better than five and poorly worked. However, if you don’t have that valuable time, you can always hire a social media agency to do some of that work.
Now that we are clear that working less social networks is going to benefit us, before starting I would like to show you the most important reasons for using social networks in a company.
Why use social networks in a company?
Here are 10 compelling reasons to use social media in any company:
- It is the means of communication that people use the most.
- Although it depends on the social network, it is usually cheap advertising.
- We find all kinds of ages, depending on the social network.
- Every day people spend an average of 3 hours on social networks.
- Three-quarters of companies have already seen good results.
- It is easier for your customers to recommend their good experience.
- More than 90% of people carry their social networks on their mobile.
- Seven out of ten companies have seen their brand image improved after using social networks.
- There are always systems that allow planning and optimization of dedication time.
- They have come to stay, you will not be able to flee from them.
The three social networks most used by companies
Logically, the three social networks most used by companies are those with the most active users. For this reason there has been an important change in the last three years.
Facebook continues to be the most used social network worldwide and the one with the most users. Also in Spain, one of the oldest so it is still the most used by companies. One of the two social networks that has penetrated the most, reaching countries like Spain almost equal the number of users is Instagram. With what has gone from being a social network used by certain sectors to begin to be within the three most used. And finally, the most professionally specific social network, LinkedIn, which has also seen an incredible increase.
Although we will see the advantages that each one of them brings us below, what we know is that regardless of the sector, there are the three social networks where the highest percentage of people over 18 years old is on social networks. That is why they are the ones that should be bet on any company. Shall we start?
A social network that will be able to bring you countless advantages to your company. Do not think, like many people, that it is no longer a widely used social network, there are still 22 million active accounts in Spain. The 10 most important advantages that we can highlight regarding Facebook as one of the most used social networks by companies are:
# 1 Branding
Facebook will allow you to improve the brand image of your business or company. By allowing posts to be shared by other users, the strength of a “recommendation” as such greatly increases that image. It is when someone shares her opinion or something that she has seen that has caught her attention. Sharing is increasing your reputation.
# 2 Advertising
Facebook has a cheap system that allows unbeatable segmentation to be able to reach only those people who interest you, especially those over 40 years old. Your advertising money is not wasted teaching it to people who will not be customers, but only to those who can.
# 3 Communication channel
It is one of the best communication channels as it has the largest number of users, even above traditional media such as television, radio or the press.